March 15th, 2018
Crestani’s project set out to contrast the reality of urban life with the glossy images used to sell it.
Inspired by traditional Indian travelling photography studios, Arthur Crestani photographed the inhabitants of Gurgaon, a city built almost entirely by private companies. Crestani is one of 16 European photographers in the Jury 2018 selection at the Circulations Festival , being held 17 March-6 May in Paris.
Passersby, workers and villagers pose in front of the idealised representations of modern homes.
Each photograph’s title is based on the advertising slogan for the development pictured.
As part of a degree in urbanism, Crestani spent time living in Delhi. ‘The urge to take the camera came out of the necessity to document my environment,’ he explains.
‘Urban spaces have been my preferred subjects for a long time, but I also want to look at other themes like culture and attachment,’ says Crestani.
The aim of Bad City Dreams was to show the aspirational element of India’s urbanisation.
‘Gurgaon is a paradigm for the new Indian city: entirely privatised with no public space, says Crestani. ‘It’s an image as much as a place.’
‘My interest was in those who made up the majority of Gurgaon’s population,’ he says.
Bad City Dreams will also be exhibited at the Influences Indiennes photo festival in Beaucouzé, from 25 May-24 June.
The series has been shortlisted for the Prix Dauphine pour l’Art Contemporain 2018.