Lyft, founded in 2012 in San Francisco, now operates in all 50 states. It plans full service in Toronto by year-end.

One of Uber’s most fierce competitors, Lyft, will be expanding to Toronto by years end, the ridesharing service announced Monday.

The San Francisco-based company claims to be the fastest growing on-demand transportation service in the United States. Its move into the Toronto market will be its first outside the U.S., where it has operations in all 50 states.

“We’ll begin outreach to drivers today and will have additional information on timing in the coming weeks,” the company said in a news release.

As part of its made-in-Silicon-Valley-type Toronto pitch, Lyft says, “Wherever we are, we know it matters how you get there, so we’ve got our toques on.

“From brunch in Bloordale and belly laughs on Mercer St to polishing off some late-night poutine at your favourite burger joint out in Woodbridge, we know Toronto is the place to be.”

Lyft was founded in 2012, and has reportedly been considering  Its planned expansion, however, could lay the groundwork for further disputes at city hall, much like those that have plagued Uber’s efforts to operate in Toronto.

Last year, city council passed a series of rules intended to regulate Uber while allowing it to operate legally.