The Bramgate Automotive Group, under the leadership of Bill Johnston Sr., Founder & President and his sons Bill Johnston Jr. and Brad Johnston, opened this facility - a second Audi dealership in the group after Audi of Mississauga. Seen at the ribbon cutting ceremony on Nov 02, 2017 are the owners and executives.

Written by Fazal Siddiqi

BRAMPTON – The city of Brampton gets another feather in its cap with the inauguration of the state of the art, 3-floor Audi Dealership building in Mayfield Auto Mall, off Hwy-410.

The Bramgate Automotive Group, under the leadership of Bill Johnston Sr., Founder & President and his sons Bill Johnston Jr. and Brad Johnston, opened this facility – a second Audi dealership in the group after Audi of Mississauga.

It’s a nice-looking modern architecture with well-planned layout and several interesting and convenient features, like indoor cars display on third floor, virtual reality lounge and Audi sports section.

The grand opening of the new dealership was held on November 2nd with a classy and well-managed event befitting the prestigious Audi brand and its customers.

Right from arrival of guests at the dealership to registration and welcome drinks, food, music and entertainment – all aspects were seamlessly executed for an easy, efficient and enjoyable experience, reflecting Bramgate Automotive Group’s business philosophy. It was a full house with engaged audience, a mix of existing and potential customers, Bramgate’s team members, business partners and local politicians. It provided guests with an opportunity to unwind, be up and close with exotic Audi models like R8 and RS7 and celebrate the success.
The event started with speeches from the Johnston family.

Brad Johnston said the opening of Audi Brampton is special to him, as it marks the 50th Anniversary of the Bramgate Automotive Group and the fact that the new dealership is in Brampton, from where his father started business 50 years ago and they call it a home.

He thanked all suppliers and business partners for helping in completing the facility in time. Bill Johnston Jr. provided a verbal tour of the facility eloquently describing features like Audi sports section, where patrons can customize their sports models, the Virtual Reality Lounge to build the car you desire and experience it in virtual reality and the Indoor car display on the 3rd floor, where customers can pick a car, take it out for a test-drive down an elevator and return without having to step out, a facility that could come handy specially in winters.

Bill Johnston Sr. narrated the highlights of his 50 years journey in taking it from a one-car show room to four leading dealerships in the group. He re-iterated his family commitment to the Audi brand, to customers and to the business philosophy of providing easy, efficient and enjoyable car-buying experience to all customers.

The Mayor of Brampton, Honorable Linda Jaffrey, spoke on the occasion as well. She appreciated the commitment of Johnston family in building business and generating employment in the city. She lauded the success and achievement of the Bramgate Automotive Group.

Last but not the least, Daniel Weissland, President Audi Canada, delivered vote of thanks and praised the Johnston family in tirelessly working and building the Audi brand in the GTA. Audi is the fastest growing luxury brand in Canada. He advised of bringing in several new models in next few years and assured of his support to the Bramgate Group.

The guests were entertained with the sight and sound show on 3rd floor with rendering of beautiful music by a violinist. The youngest DJ, as per the Guinness Book of world Record, was on the floor and displayed his prowess in playing music.

A nice venue, regular replenishment of food and drinks on the backdrop of light music, play of subtle lights, display of Audi cars and courteous service made it an evening par Audi.