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Cook-off Featuring Celebrity Chef Ajay Chopra of Mumbai and Ajay Chopra of Winnipeg, Canada


October 14th, 2020

SHER FLour Mills and MDH Spices, proudly present an exciting special COVID Cook-off, continents apart.  India’s world famous Master Chef,  the Big Daddy, Mumbai’s  Ajay Chopra and from Canada, his namesake from Winnipeg,  local entrepreneur, Ajay Chopra join up for  a very special Live Cookoff on Saturday, October 17 on Instagram.  

Chef Chopra will present his signature recipe of Butter chicken Live which is a favourite cuisine across the globe.

“Ajay Chopra from Winnipeg and I connected online, and I was thrilled to learn that I had a Canadian namesake. The Canadian Chopra is a successful community-minded entrepreneur with connections to politics and business.  We started chatting, and I really appreciated his warmth and his zaniness.  We decided that a Cookoff with my namesake would be fun and cool, while allowing me to introduce my fans to Canada. And it will create a larger audience for my signature dish of  Butter Chicken,” says Chef Ajay Chopra of Mumbai, India. 

“It’s a great honour and gift to collaborate for this rare online cooking lesson with India’s leading Celebrity Chef, my namesake and a wonderful person with whom I’ve forged a friendship.  In this Live Instagram session, we will be cooking butter chicken from scratch together for viewers to follow and learn. Our goal is to create a diversion during these challenging times,” says Ajay Chopra from Winnipeg, Canada. 

Sponsors SHER & MDH are excited to support this first of a kind cooking venture, bringing two continents together. 

“Butter Chicken is a staple of Indian cuisine, and we felt this was an amazing concept to bring to people Live while learning direct from a master chef and my friend Ajay Chopra.  We are proud to sponsor this very unique and rare special COVID cookoff,” says Hari Brar, CEO, SHER Flour Mills.  

The event is further supported by Growing Pathways to Immigration and also by Imagebuilderz, Canada’s foremost PR experts, who will be Media partners for this unique event.   

“We are delighted to come on board as a media partner and look forward to the culinary experience and partnership between Canada’s Ajay Chopra and India’s Ajay Chopra,” says Renu Mehta, CEO, Imagebuilderz in Toronto.

The event takes place Live on Instagram.  Tune in next Saturday, October 17, Live from Mumbai 8:30 IST, Winnipeg 10 AM EST and Toronto 11 AM EST. 

About Chef Ajay Chopra in Mumbai

Chef Ajay Chopra is an acclaimed culinarian and his love and passion for food has seen him grow as a modern Indian Chef.  Based in Mumbai, his conviction and diligence has conferred him as one of the most celebrated chefs in the Indian television and food industry.

About Ajay Chopra in Winnipeg

Ajay Chopra has a passion for public and government relations that grew from a series of internships while still a student, first at the Canadian Embassy in Paris and then at the Canadian High Commission in London, England.  With expertise primarily in the mining and IT Procurement sectors, he also assists clients across a wide range of industries with their advocacy, media relations, fundraising, event and communications needs.  Driven by  a strong work ethic, he provides solution-oriented strategies that create mutually beneficial collaborations for clients and their target audience. Join him Live on Instagram at: